“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” — Albert Schweitzer.

Introduction: Why Launch with Love: Turning Away from the Hard Sell in the Spiritual, Wellness and Creative Industries

Welcome to our January Journal Post, where we dive into the world of launching with love. In this post, we explore the concept of launching your products and services with a touch of compassion, rather than relying on the hard sell. Is it possible that a little love can go a long way in capturing the hearts of your audience? Join us as we uncover the secrets behind successful launches that prioritize connection and authenticity. So, grab a cup of coffee, sit back, and let's explore the power of launching with love.

With that said, here are 4 reasons why many spiritual and creative businesses are launching with love !

1. Being Authentic and Practicing What You Preach

Authenticity is key in the health and wellness industry. Consumers are becoming more discerning and are looking for brands that align with their values. Launching with love means being true to yourself and your mission. It means practicing what you preach and being transparent about your products or services. When you launch with love, you build trust with your audience, and that trust is invaluable in today's competitive market.

2. Learning to Flow Rather Than Push

Gone are the days of aggressive sales tactics. People in the health and wellness industry are realizing that it's more effective to flow with their audience rather than push them into making a purchase. Launching with love means understanding the needs and desires of your target market and providing them with the information and support they need to make an informed decision. By creating a nurturing and supportive environment, you can attract loyal customers who will not only buy from you but also become advocates for your brand.

3. Remembering to Sell the Journey and Results

When launching with love, it's important to focus on selling the journey and results rather than just the product or service itself. People in the health and wellness industry understand that their customers are looking for solutions to their problems. By highlighting the transformational aspects of your offerings and showcasing the positive impact they can have on people's lives, you create a compelling story that resonates with your audience. This approach not only helps you stand out from the competition but also creates a deeper connection with your customers.

4. Feeling Good About Your Price Point

One of the biggest challenges in the health and wellness industry is pricing. Many businesses struggle to find the right balance between affordability and profitability. However, when you launch with love, you can feel good about your price point. By focusing on the value you provide and the positive impact you can make in people's lives, you can confidently set a price that reflects the quality of your offerings. When customers see the value in what you offer, they are more likely to be willing to invest in your products or services.

In Conclusion:

I feel the health and wellness industry is shifting away from the hard sell and embracing a more loving approach to launching their products and services. By being authentic, flowing with their audience, selling the journey and results, and feeling good about their price point, businesses in our industry are building trust, attracting loyal customers, and creating a positive impact. So, if you're in the health and wellness industry, it's time to launch with love and watch your business thrive.

Bonus Video About Selling

Start your own launch with love checklist:

Here is a quick checklist to get you started with your launches. Remember imperfect action beats inaction, get started and keep going.

• List all the products or services you're selling

• Strip them down to the 3 most important ones

• Start planning the time of year/month that you'd best sell in, a 6 week launch is said to be best

• Create your social media content and picture tiles for each product/service

• Create emails with similar content and picture tiles

• Write a list of people your products/services have helped

• Find testimonials for your products/services

• Use data to back up claims or ideas - make sure to cite all sources

• Have a call to action and give your audience something to walk away with.

• Trust Yourself, always meditate and create a ceremony around your product/service

• Once your launch is out there on social media, energetically enhance those posts

• Don't forget face to face is a great way to get your products and services out there

• Read your testimonials before any sales call