“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Introduction:

If you have a website, chances are you already have a blog somewhere on it...gathering dust! I know I did until I learnt these 8 reasons to actually spend some time writing blogs! And if you don’t have one, maybe by the end of reading this one you will.

A blog, (or Journal as I like to call mine) can boost your brand awareness, increase conversions, and improve client connection.

Blogs help you connect with your audience on a more personal level and allow them to interact with you in an individual capacity. Blogging also helps to present viewers with fresh content regularly...this is the bit I always got suck on! Did you know I am dyslexic, and writing, just the thought of it, freezes my brain! Read below to see what I've done to conquer that...

With that said, here are 8 reasons why you should start blogging today! 👊

1. Drive traffic to your website

With the right blog, you can drive traffic to your site consistently. A blog is also a great way to generate sales. If people visit your blog and sign up for your email newsletter or download a resource that you’ve put out there, they will be on your mailing list and could become potential customers or clients of your business.

2. Convert traffic into leads

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads.

3. Become an authority

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

4. Build relationships with potential customers

One of the most important aspects of starting a blog is establishing a connection with your potential customers. This can be done through engaging in conversation on your blog, posting stories about how you operate your business, or even sharing inspiring content that you think will resonate with them.

5. You can repurpose blog content for social media

This is a great way to get more mileage out of your blogs and increase traffic, potentially I could cut this Journal up to make 8 posts, each driving readers to the main article. However, it's important to use the right type of content on other social media platforms, so you may need to switch it up a little.

6. It drives long-term results

A blog is an essential tool for building a long-term relationship with your audience. The best blogs will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish has the potential to create a lasting impact on your brand.

7. Blogging helps with link building

Your blog should be the top source of information for your business. By writing consistently on your blog, you’ll want to build links back to your website and help increase its authority. Google LOVES this, the more people use your site and use the links within your site, the better ranking you'll have in google!

8. It increases SEO

Search engine optimization is a vital part of any successful digital marketing campaign. A well-written blog can improve your search rankings by helping you rank higher in search engines. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.

9. BONUS You get to do it differently

If like me you really struggle with writing you could get some AI or Grammarly help, put your ideas into a AI content helper and let them give you the outline. Or you could try Vloging instead, many of my clients produce video newsletters and blogs. There is NO right or wrong, there just is xx

Other resources to help you get started with blogging

Start your own blog checklist:

Here is a quick checklist to get you started with you website blow. Remember imperfect action beats inaction, get started and keep publishing.

• Create your blog page then add the blog element

• Add the blog element to your page and select if you want compact or list view

• Start planning your blog topics by Identifying what resonates with your audience. If you are stuck you can use sites like - https://answerthepublic.com/

• Create an outline serves your company goals.

• Write conversationally, like if you were telling a story to a friend

• Pick a catchy title.

• Use several media types (gif, short video, or image) to deliver your messages.

• Use data to back up claims or ideas - make sure to cite all sources❗

• Have a call to action and or give your audience something to walk away with.

• Take 30 minutes to edit your post.